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Showing:Seniors/Mature

Total: 49

ArticleThe Researcher’s Bookshelf: Auto Brand – Building Successful Car Brands for the FutureAnders Parment|March 1, 2014
ArticleStrategies for reaching Millennial and Boomer shoppersLesley Brooks|February 1, 2014
ArticleIn Case You Missed It... April 2012Quirk's Staff|April 1, 2012
ArticleHow qualitative research helped AARP reach a new audience with its LifeTuner siteKelly Hancock|February 1, 2012
ArticleIn Case You Missed It... January 2012Quirk's Staff|January 1, 2012
ArticleRisky business: Attachment to mobile devices puts drivers in dangerQuirk's Staff|August 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleIs rich and thin better than smart and young?Quirk's Staff|October 1, 2010
ArticleIn Case You Missed It... August 2010Quirk's Staff|August 1, 2010
ArticleUsing the Hallmark moment to illuminate the significance of the grandparent-grandchild relationshipLeslie Harris, Paul Johnson|February 1, 2010
ArticleIs ethnography worth the higher cost?Bill Abrams|December 1, 2008
ArticleIn Case You Missed It... February 2008Quirk's Staff|February 1, 2008
ArticleIssues and considerations for designing research with seniorsMichael Hesser|February 1, 2008
ArticleQualitatively Speaking: How to recruit leading-edge mature consumersBarbara Champion|February 1, 2007
ArticleTrade Talk: On tap for 2007: simplicity, Amazonia, sustainabilityJoseph Rydholm|January 1, 2007