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Showing:Advertising Effectiveness

Total: 271

ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleHashtags dominate national Super Bowl ad spots #sorryfacebookQuirk's Staff|February 1, 2013
ArticleDads are a rising consumer force ignored by most brandsJon McNeill|February 1, 2013
ArticleMeta-analysis reveals best practices for more effective marketing claimsPaul Janssen, Gerard Loosschilder|December 1, 2012
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleUtilizing eye-tracking to optimize direct mailCathleen Zapata|May 1, 2012
ArticleAnalyzing a B2B magazine’s ad inquiries and their relationship to qualified prospectsJim Nowakowski|April 1, 2012
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleBehavioral economics: what it is and three ways marketers can use itPaul Conner|March 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012
ArticleIn Case You Missed It... January 2012Quirk's Staff|January 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011
ArticleIn Case You Missed It... November 2011Quirk's Staff|November 1, 2011
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011