Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Case Study

Total: 421

ArticlePre-research planning helps Texas tech firm put findings in motionLaura Patterson|March 1, 2005
ArticleMystery shopping improves the customer experience for Postal Service patronsColleen Maher|January 1, 2005
ArticleRespondents react well to broadband-based research approachAdam Froman|January 1, 2005
ArticleBuilding client loyalty yields strong ROI for financial services providerJohn Chisholm, Lois Koch|October 1, 2004
ArticleExpedia incorporates customer satisfaction feedback and employee input to enhance service and supportBrett Tucker|October 1, 2004
ArticleOnline surveys help Paramount Parks keep respondents and visitors happyJoseph Rydholm|July 1, 2004
ArticleAnalyzing satisfaction data in the health care settingPatrick Quinlan|June 1, 2004
ArticleOut-of-home ads work for StarbucksDon Bruzzone, Ann Breese|April 1, 2004
ArticleUser input shapes innovative office furniture systemJoseph Rydholm|March 1, 2004
ArticleKidsCom enlists its audience’s help in shaping site avatarsSally Schmidt|February 1, 2004
ArticleSchnapps maker looks to find out how feminine is too feminineRobert Sims|December 1, 2003
ArticleOnline reporting lets researchers focus on analysis rather than distributionLucy Klausner|October 1, 2003
ArticleElectronics retailer Future Shop embraces comprehensive service measurement programJohn Kiska|October 1, 2003
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleCDC turns to qualitative research to address fears of bioterrorismMark Herring, Richard Tardif|June 1, 2003