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ArticleMoms use remote digital ethnography to capture their child-transport troublesKari McGlynn|February 1, 2007
ArticleIn focus groups with kids, you often need to shape your methods to fit their needsBarbara Rugen|February 1, 2007
ArticleTrade Talk: For emerging-market consumers, low incomes don’t mean low standardsJoseph Rydholm|February 1, 2007
ArticleData Use: (Sub-)optimal test designs for multivariable marketing testingGordon Bell, Roger Longbotham|February 1, 2007
ArticleQualitatively Speaking: For better focus groups, get the back room focusedRobert Relihan|January 1, 2007
ArticleUsers of text-based online qualitative talk about its capabilities, limitationsDavid Bradford|January 1, 2007
