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Showing:Brand Identity

Total: 312

ArticleHow language-based emotion research can uncover customers’ feelingsChuck Bean|October 1, 2017
ArticleCase study: Using EEG and eye-tracking to test sign language in TV adsSili Hacihanefioglu|September 11, 2017
ArticleMarketing research is reinforcing – not challenging – brand self-obsessionJeremy Hollow|September 7, 2017
ArticleAligning brand promise with the customer’s experienceNeal Kreitman|April 18, 2017
ArticleIncluding emotional components in consumer engagement researchJason Jacobson|April 12, 2017
Article8 Top Branding Research Companies for 2017Quirk's Staff|February 1, 2017
ArticleThe power of empathic listening in marketing researchDecember 14, 2016
ArticleSurvey Monitor December 2016Quirk's Staff|December 1, 2016
ArticleHow B2B marketers can use cognitive biases to their advantageAdam Jones|June 1, 2016
ArticleThe insights industry needs a new brand strategyJoe Baumann|June 1, 2016
ArticleConnect with younger consumers using inclusive niche marketingEd Jessup|January 1, 2016
ArticleMeet the HENRYs: Part II: Purchase behaviorPam Danziger|December 1, 2015
ArticleTrade Talk: Consumers seek a dialogue rather than a monologueJoseph Rydholm|December 1, 2015
ArticleBy the Numbers: The impact of gamifying survey questionnaires to increase spontaneous awarenessPete Cape|November 1, 2015
ArticleApplying the Shapley value method to marketing researchMichael Lieberman|November 1, 2015