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Total: 167

ArticleResearch examines drivers of consumer trust in pharmaceutical and other brandsAlastair Bruce, Luc Rens|June 1, 2006
ArticleUnderstanding the effectiveness of television, online and magazine advertising in cross-media campaignsWilliam Havlena|April 1, 2006
ArticleCustomer satisfaction research gives voice to the silent majorityJared Heyman|October 1, 2005
ArticleBrand as story: A tale of two tellersReyn Kinzey|December 1, 2004
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleTrade Talk: Creating, growing and defending your brandJoseph Rydholm|May 1, 2004
ArticleGetting kids to notice your brandMartin Lindstrom|February 1, 2004
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
ArticleResearch helps a rural Arizona hospital through a bond election and beyondJoseph Rydholm|January 1, 1992
ArticleResearch helps Boy Scouts of America communicate an active, adventurous imageJoseph Rydholm|December 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleA Mississippi trade organization uses research to help its farm-raised catfish catch on with consumersQuirk's Staff|October 1, 1989
ArticleTrade Talk: Brand names offer emotional and psychological benefitsJoseph Rydholm|August 1, 1989
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989