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Showing:Bus.-To-Bus. Research

Total: 243

ArticleBy The Numbers: First impressions are everything in b-to-b telephone surveysAmanda Durkee|March 1, 2005
ArticleA comparison of consumer and business-to-business customer satisfaction researchDoug Berdie|October 1, 2004
ArticleA practical approach to ensure research results are projectable to your target marketAlbert Fitzgerald|May 1, 2004
ArticleBy the Numbers: Using market research to size up a product's futureBrain Cavoto|March 1, 2004
ArticleUser input shapes innovative office furniture systemJoseph Rydholm|March 1, 2004
ArticleEnsuring that B2B focus group participants are more quotable than the viewersNick Calo|March 1, 2004
ArticleTake a look at your customers individuallyElizabeth Kyzr-Sheeley|March 1, 2004
ArticleExploring criterion variables for business-to-business customer satisfaction programsTerry Vavra, Tiffany Perkins-Munn, Demitry Estrin, Timothy Keiningham|March 1, 2004
ArticleLoyalty research in B2B contextsDoug Grisaffe|April 1, 2003
ArticleSegmentation in B2B marketsArie De Boe, Paul Hague|April 1, 2003
ArticleSuccessful in-depth research among senior financial executivesJohn Laurino|April 1, 2003
ArticleHow to achieve customer development that leads to loyalty and profitabilityDouglas Malcom, Susan Spaulding|October 1, 2002
ArticleData Use: Uncovering customer loyalty drivers using structural equation modelingAlbert Fitzgerald, Chad Johnson|October 1, 2002
ArticleEffective B2B market analysis integrates the research process with the business viewNelson Whipple|April 1, 2002
ArticleOngoing satisfaction measurement adds to Japanese janitorial firm's bottom lineSteven Lewis|October 1, 2001