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Showing:Brand Loyalty Studies

Total: 237

ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010
ArticleInsights and implications for packaging researchScott Young|January 1, 2010
ArticleHow to evoke respondents’ brand-related storiesTom Neveril|December 1, 2009
ArticleYou can learn some interesting things when you force consumers to stop using - or make them use too much of - a productBryan Urbick|December 1, 2009
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleTrade Talk: Eisenberg book looks at why we buyJoseph Rydholm|November 1, 2009
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009
ArticleLaddering showed Infiniti how drivers viewed its Around View Monitor technologyMatt Schroder|October 1, 2009
ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleThe ignored importance of brands in the American auto industryLorne McMillan|October 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleTrade Talk: Report finds Indian-Americans at home in their new homeJoseph Rydholm|June 1, 2009
ArticleHow marketing research can help the restaurant industry get through the recessionJoseph Rydholm, Emily Goon|March 1, 2009