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Showing:Bus.-To-Bus. Research

Total: 243

ArticleSegmenting complex business-to-business marketsTerry Grapentine|April 1, 1998
ArticleOne-on-ones help manufacturing firm understand customer concernsDavid Lang|April 1, 1998
ArticleWorldwide tracking study keeps IBM in touch with mainframe usersJoseph Rydholm|November 1, 1997
ArticleUse customer satisfaction research to drive quality improvementBrad Holleran|October 1, 1997
ArticleGaining strategic business advantage through customer value measurementVince Farace, Jeri Meola|October 1, 1997
ArticleAnalysis of business-to-business survey database yields insights on creating competitive advantageJohn Barrett|April 1, 1997
ArticleNew dimensions in business-to-business researchLeslie Harris|April 1, 1996
ArticleKey measurement programs for a customer satisfaction system in a business-to-business marketMaria Ramos|April 1, 1996
ArticleAdjusting buyer attitude data for business cycle variationJim Haughey|April 1, 1996
ArticleConjoint analysis valuable in business-to-business researchWilliam Ducker|April 1, 1996
ArticleThe changing face of business-to- business qualitative researchLeslie Harris|April 1, 1995
ArticleDesigning a customer satisfaction survey for industrial productsChris Van Derveer|April 1, 1995
ArticleFive myths about business-to-business telephone samplesAmy Starer|April 1, 1995
ArticleDoes your pricing study make this common mistake?Albert Fitzgerald|April 1, 1995
ArticleBusiness-to-business customer satisfaction research comes of ageWilliam Ducker|October 1, 1994