Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Loyalty Studies

Total: 237

ArticleConducting an effective customer satisfaction programVivek Bhaskaran|October 1, 2005
ArticleDissatisfaction surveys may be better than satisfaction surveysAlbert Fitzgerald|October 1, 2005
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleTrade Talk: Creating, growing and defending your brandJoseph Rydholm|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleLoyalty research in B2B contextsDoug Grisaffe|April 1, 2003
ArticleMystery shopping strategies for the financial services industryFrank Aloi|January 1, 2003
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleDon't forget your at-risk customersBill Etter|November 1, 1997
ArticleGaining strategic business advantage through customer value measurementVince Farace, Jeri Meola|October 1, 1997
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleTrade Talk: Study uncovers America's most powerful brandsBeth Hoffman|December 1, 1988