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Showing:Bus.-To-Bus. Research

Total: 243

ArticleUses and misuses of business-to-business focus groupsAlan Zimmerman|April 1, 1990
ArticleIn-depth interviews with dealers yield many benefits for farm equipment manufacturerQuirk's Staff|April 1, 1990
ArticleReports assess effectiveness of business publication advertisingQuirk's Staff|March 1, 1990
ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990
ArticleThe rules change when conducting focus groups for business to business researchNick Calo|December 1, 1989
ArticleQualities of a Master ModeratorNaomi Henderson|December 1, 1989
ArticleA survey of scanner data users finds problems with data analysis, assimilationJoseph Rydholm|November 1, 1989
ArticleReports provide data on effectiveness of print advertisingQuirk's Staff|April 1, 1989
ArticleHow to effectively present marketing research resultsN. Carroll Mohn|January 1, 1989
ArticleSyndicated study tracks trends in office furnitureQuirk's Staff|August 1, 1988
ArticleFrom the Publisher May 1988: Focus groups for business-to-business researchTom Quirk|May 1, 1988
ArticleThe strategic value of business advertising researchQuirk's Staff|April 1, 1988
ArticleTrade Talk: Audit helps businesses measure their ethical climateBeth Hoffman|March 1, 1988
Article10 steps to improve business/industrial researchMargaret Morich|February 1, 1988
ArticleMcGraw-Hill shows it's the place to get market informationBeth Hoffman|February 1, 1988