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ArticleInstant access: Polling machines give Oakland hospital a quick read on patient satisfactionJoseph Rydholm|June 1, 1997
ArticleResearch tells American Century what investors want in a mutual fund Web siteJune 1, 1997
ArticleOnline research is logical choice for Yahoo!’s audience analysis projectRichard Kottler|June 1, 1997
ArticleMaxfli puts a new spin on its golf ball lineJoseph Rydholm|May 1, 1997
ArticleUSP asks pharmacists to evaluate new drug information sourceJoseph Rydholm|April 1, 1997
ArticleAgency uses a little R&R (research & relaxation) to develop ads for RV groupJoseph Rydholm|March 1, 1997
ArticleEye tracking helps Saab fine-tune print adsJoseph Rydholm|March 1, 1997
ArticleCotton Inc. uses tracking study to monitor consumer attitudes toward clothing, fashionAmy Campman|February 1, 1997
ArticleTesting product innovations: a case historyBen Luden|January 1, 1997
ArticleMystery shopping makes sure salespeople sing praises of Yamaha digital pianosJoseph Rydholm|January 1, 1997
ArticleFocus groups, phone survey give North Carolina arts councils valuable audience informationJoseph Rydholm|December 1, 1996
ArticleTeens respond well to online research on gamesCarla Sarett|December 1, 1996
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996
ArticleSatisfaction research puts Twin Cities United Ways in touch with their core donorsJoseph Rydholm|October 1, 1996
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996