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ArticleTrade Talk: FGTV: focus group televisionJoseph Rydholm|December 1, 1994
ArticleTrade Talk: Homemakers, smokers, and moderatorsJoseph Rydholm|November 1, 1994
ArticleData Use: A marketing researcher's guide to multivariate analysisCharles Schwartz|November 1, 1994
ArticleNames of Note November 1994Quirk's Staff|November 1, 1994
ArticleProduct and Service Update November 1994Quirk's Staff, Richard Nadler|November 1, 1994
ArticleData Use: Regression regressionGary Mullet|October 1, 1994
ArticleTrade Talk: A more than cosmetic changeJoseph Rydholm|October 1, 1994
ArticleNames of Note October 1994Quirk's Staff|October 1, 1994
ArticleProduct and Service Update October 1994Quirk's Staff|October 1, 1994
ArticleNames of Note June/July 1994Quirk's Staff|June 1, 1994
ArticleTrade Talk: Book reviews: Market segmentation and other fun topicsJoseph Rydholm|June 1, 1994
ArticleData Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'Steven Struhl|June 1, 1994
ArticleNames of Note May 1994Quirk's Staff|May 1, 1994
ArticleProduct and Service Update May 1994Quirk's Staff|May 1, 1994
ArticleTrade Talk: Research consultant prescribes a little pedagogyJoseph Rydholm|May 1, 1994