ArticleFocus groups guide creation of automated customer assistance system for Detroit EdisonMark Camack, Katherine Johnson|June 1, 1993
ArticleScannable questionnaires give Princess Cruises accuracy and quick turnaroundJoseph Rydholm|May 1, 1993
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleKeep America Beautiful uses one-on-ones to test replacement for long-running TV spotJoseph Rydholm|March 1, 1993
ArticlePBS station tests direct mail pieces with dial response measurement systemJoseph Rydholm|March 1, 1993
ArticleA computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondentsJoseph Rydholm|February 1, 1993
ArticleCanadian firm uses classification tree software to identify bond ownersBarry De Ville|February 1, 1993
ArticleFocus gruops give a Dallas hospital insight into men's attitudes toward health careQuirk's Staff|January 1, 1993
ArticleThrough a mail survey, California PERS asks enrollees to evaluate satisfaction with 25 health plansQuirk's Staff|January 1, 1993
ArticlePennsylvania Bar Assn. conducts a telephone survey of lawyers recently admitted to practiceQuirk's Staff|December 1, 1992
ArticleRespondents in focus groups, one-on-ones endorse fun-loving Libbey Glass ad campaignJoseph Rydholm|December 1, 1992
ArticleFocus groups tell Ethan Allen its redesigned logo stylishly combines the old and the newJoseph Rydholm|November 1, 1992
ArticleMail survey, mystery shops and other research contribute to Connecticut bank's customer satisfaction effortsJoseph Rydholm|October 1, 1992
