Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Share Studies

Total: 43

ArticleHow to update a brand tracking studyJames Rohde|October 1, 2013
ArticleHow a brand's ideals can fuel its growthApril 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleCould you be the next 'challenge brand'?Dennis Crowley|January 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleGeorge Orwell - branding guru?Jim Signorelli|December 1, 2011
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleUsing social networks to connect with consumers beyond the customer experience surveyJoe Cardador|August 1, 2011
ArticleData Use: A new approach for profiling brands and analyzing competitive informationTed D'Amico|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010