ArticleA look at the state of business-to-business researchTimothy Davidson, Larry Gold|April 1, 2011
ArticleSuccessful B2B research requires insight generation, not just data gatheringKieron Mathews|March 1, 2008
ArticleThe rules change when conducting focus groups for business to business researchNick Calo|December 1, 1989
ArticleA survey of scanner data users finds problems with data analysis, assimilationJoseph Rydholm|November 1, 1989