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Showing:Competitor Analysis Evaluation

Total: 23

ArticleDiscrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studiesColleen Currier|October 1, 2000
ArticleTrade Talk: Are your competitive secrets worth protecting?Joseph Rydholm|December 1, 1998
ArticleCyber-intelligence and market intelligenceJohn McGonagle, Carolyn Vella|November 1, 1997
ArticleBeyond customer satisfaction: measuring the components of competitivenessMichael Branham|October 1, 1997
ArticleMeasuring your competitive strengthMichael Branham|October 1, 1996
ArticleSurviving the competitive warfareArup Sen|April 1, 1992
ArticleResearch with drug store shoppers shapes advertising for Standard DrugQuirk's Staff|March 1, 1992
ArticleResearch guides Bell Atlantic Directory marketingTed Allen|May 1, 1989