Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Concept Optimization

Total: 36

ArticleUsing contingent concept analysis to design clear and intuitive user interfacesJerry Cole|January 1, 2014
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleDisney augments ad research with app-based qualitative methodEmily Goon|July 1, 2012
ArticleFamily research: Keep on trying 'til you reach the highest (common) groundJanet Oak|April 1, 2012
ArticleHow research helped develop the USPS’s Sample Showcase programEmily Goon|December 1, 2011
ArticleUsing research to avoid the pitfalls of concept developmentMartha Guidry|July 1, 2011
ArticleWhy Web-assisted TDIs are a cost-effective qualitative methodologyTom Donnelly|May 1, 2011
ArticleBest practices to improve new product concept testingJerry Thomas|March 1, 2011
ArticleDoes your concept have what it takes to hit its target?George Ciardi|May 1, 2010
ArticleEthnography tracks the migration of technology into the American kitchenMaren Elwood|May 1, 2010
ArticleHow hybrid research allowed eBay users to give feedback on the feedback systemPeter Mackey, Mike Katz|April 1, 2010
ArticleOvercome these common hazards to seize their potentialEllen Cabacungan|December 1, 2009
ArticleLaddering showed Infiniti how drivers viewed its Around View Monitor technologyMatt Schroder|October 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleAdd some strategy to your concept evaluation processKevin Dona|April 1, 2009