ArticleHow Dell used telepresence to foster global conversation without traveling the globeEmily Goon|May 1, 2011
ArticleQualitatively Speaking: The focus group vs. in-depth interview debateCarey Azzara|June 1, 2010
ArticleWhen using laddering in B2B research, target your probes effectivelyBernadette DeLamar|March 1, 2010
ArticleTrade Talk: Industry study finds researchers struggling, adaptingJoseph Rydholm|December 1, 2009
ArticleQualitatively Speaking: Give your groups the transcript they deserveLaurie Sossa|April 1, 2009
ArticleHow to get better tape recordings of focus groups and interviewsStephanie Tudor|December 1, 1989
ArticleThe rules change when conducting focus groups for business to business researchNick Calo|December 1, 1989