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Showing:Brand Positioning Studies

Total: 306

ArticleLoosening the wheels of innovationCara Woodland, Lauren Bierbaum|March 1, 2006
ArticleThe reality of Baby Boomer brand loyaltyHeather Stern|February 1, 2006
ArticleBrand as story: A tale of two tellersReyn Kinzey|December 1, 2004
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleHow to re-brand a hospitalDavid Kay|June 1, 2004
ArticleTrade Talk: Creating, growing and defending your brandJoseph Rydholm|May 1, 2004
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleIndependent hardware store surviving battle with category killersTerry Fink|May 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleFirst-time use of Kano method helps Carrier Corp. research buyers of its air conditioning unitsJoseph Rydholm|November 1, 1997
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
ArticleConsumers give Mannington a winning formula for new vinyl flooring productJoseph Rydholm|May 1, 1991
ArticleResearch and a strong marketing campaign keep Copper Mountain's business hotJoseph Rydholm|March 1, 1991
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleTrade Talk: Brand names offer emotional and psychological benefitsJoseph Rydholm|August 1, 1989