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Showing:Brand Positioning Studies

Total: 306

ArticleData Use: Multidimensional scaling for market researchTony Babinec|July 1, 1989
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989
ArticleDistill complexity: perceptual maps bring it all togetherHarris Goldstein, Peter Zandan|February 1, 1989
ArticleTrade Talk: Study uncovers America's most powerful brandsBeth Hoffman|December 1, 1988
ArticleFocus groups guide Pevely's brand positioningBeth Hoffman|December 1, 1988
ArticleAttitude surveys keep phone company in touchBeth Hoffman|June 1, 1988