Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Health Care (Healthcare) Research

Total: 338

ArticleStandardizing health care satisfaction measurementSherri Cross|June 1, 1997
Article27 focus groups, seven ethnicities, seven languages and 11 locationsJoan Lawton|April 1, 1997
ArticlePhysician focus groups revisitedMurray Simon|June 1, 1996
ArticleVendor selection criteria for a health needs assessmentAnthony Stanowski, Ann Danish|June 1, 1995
ArticleStudy explores role of market research in HMOsDahl Gardner|June 1, 1995
ArticleResearch with health care providers: An uncommon approach to a common problemMurray Simon|June 1, 1994
ArticleSurvey tells AT&T how well its employees manage with managed careJoseph Rydholm|June 1, 1994
ArticleA study of physicians' reactions to health care reformMurray Simon, Pat Gick|February 1, 1994
ArticleData Use: Scale scoring in health care customer surveysScott MacStravic|February 1, 1994
ArticleA Colorado HMO ties patient satisfaction to physician incentivesCharles Gaughan, Lori Muneta|November 1, 1993
ArticleData Use: Selection of a stratified random sampleSteven Fuller|October 1, 1993
ArticleFor GE Medical Systems each customer is a market of oneJamal Din|October 1, 1993
ArticleContact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing researchQuirk's Staff|April 1, 1993
ArticleTrade Talk: Bringing a little private enterprise to MedicaidJoseph Rydholm|January 1, 1993
ArticleFocus groups with physicians have different requirements than those with consumersThomas Greenbaum|January 1, 1992