ArticleMail survey, in-house database helps La Quinta Inns monitor guest satisfactionJoseph Rydholm|October 1, 1999
ArticleEffective uses of 'effect size' statistics to demonstrate business valueLori Cook|October 1, 1999
ArticleSix key differences between online and offline customer satisfactionBill MacElroy|October 1, 1999
ArticleFrom research to loyalty marketing: the many uses of telephone interviewingRich Herbert|May 1, 1999
ArticleSoftware makers choose Web, e-mail to measure customer loyalty, satisfactionJohn Chisholm|April 1, 1999
Article'Voice of the customer' disconnects still exist in most companiesJohn Goodman, Colleen Bush|January 1, 1999
ArticleFrom the Publisher: In satisfaction terms, this ship was the TitanicTom Quirk|November 1, 1998