ArticleUsing an in-house sales panel to enhance a total marketing research programDebra Hansen, Christine Rix|December 1, 1990
ArticleFederal Express uses an ongoing study to track customer satisfactionJoseph Rydholm|November 1, 1990
ArticleDemographic mapping helps bank meet Community Reinvestment Act requirementsQuirk's Staff|October 1, 1990
ArticleResearch helps maker of gardening containers expand its product lineQuirk's Staff|October 1, 1990
ArticleConsumers tell Searle Canada it's time to update sweetener packagingQuirk's Staff|October 1, 1990
ArticleAvon researchers find that normal rules don't apply when testing among Hispanic womenMaisie Wong, Ayn Gelinas, Phyllis Rocha|June 1, 1990
ArticleResearch supports United Way's decision to use paid advertising for the first timeQuirk's Staff|June 1, 1990
ArticleA government study investigates the issue of home taping and copyright violationQuirk's Staff|May 1, 1990
ArticleReader survey helps new magazine keep up with changes in the recording industryJoseph Rydholm|May 1, 1990
ArticleIn-depth interviews with dealers yield many benefits for farm equipment manufacturerQuirk's Staff|April 1, 1990
ArticleAdvertising research plays an integral role in the success of Fallon McElligott adsTim Huberty|March 1, 1990
ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990
