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Showing:Advertising Impression Studies

Total: 108

ArticleHow the iPad is impacting advertising researchCharles Young|March 1, 2014
ArticleHow PayPal is optimizing the value of creative testing with virtual workshopsKathryn Winland|March 1, 2014
ArticleCan behavioral economics inform the ad research process?Charles Young|January 1, 2014
ArticleApplying facial coding to ad testingDan Hill, Aron Levin|March 1, 2013
ArticleHow analytics can inform and improve the ad research processJody Moxham, Terry Villines|March 1, 2013
ArticleDisney augments ad research with app-based qualitative methodEmily Goon|July 1, 2012
ArticleUtilizing eye-tracking to optimize direct mailCathleen Zapata|May 1, 2012
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleIn defense of digital: eliminating concerns surrounding digital researchKimberly Struyk|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011