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Showing:Brand Positioning Studies

Total: 306

ArticleBrand purpose: What is it and three issues regarding brand purpose beliefsPaul Laver|September 25, 2023
ArticleFramework aims to help brands connect with consumers’ evolving needsJeremy Cochran|September 1, 2023
ArticleBarbie: A revolution in the makingArun C. Kumar|August 9, 2023
ArticleTips for using Johnson's relative weights analysisMichael Lieberman|August 7, 2023
ArticleArt and science: Injecting emotion into business-to-business marketingChuck Bean|July 5, 2023
ArticleConnecting with the Asian American community: Insights for marketing researchers and brandsSudipti Kumar|June 5, 2023
ArticleResearch insights: Understanding 'greedflation' and its impact on consumersSam Killip|June 5, 2023
VideoWhat'cha Drinkin'? an interview with Jerry Thomas, president and CEO of Decision AnalystQuirk's Staff|May 10, 2023
ArticleFive key steps to measure brand performanceMark Bagnall|May 8, 2023
ArticleHow research helped develop the go-to-market strategy for a new cold brew coffeeElliot Savitzky, Hannah Robbins|May 1, 2023
ArticleNavigating digital direct-to-consumer and subscription consumer journeysMike Mabey, Brady Silva, Julia Murphy, Laurie Gaby|May 1, 2023
ArticleMarketers are reconsidering Twitter. What does this mean for brand safety in digital advertising?Nicole Jones|April 24, 2023
ArticleHalf of women say brands are missing the markKatya Skogen|April 10, 2023
ArticleResearchers, are your biases holding back your brand?Meagan Peters|March 13, 2023
ArticleThe Researcher’s Bookshelf: Luxury marketers and the next generation of customersMaddie Swenson|February 27, 2023