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Showing:Ethnic Research

Total: 113

ArticleTrade Talk: Direct mail a direct line to HispanicsJoseph Rydholm|June 1, 2007
Article10 things every brand should know about Asian-American youthDeidre Sullivan|June 1, 2007
ArticlePart II of a guide to planning qualitative research among Hispanic consumersMartha Rivera|June 1, 2006
ArticleLaunching a multicultural marketing programAl Barraza|June 1, 2006
ArticleMarketers must consider the impact of acculturation on Hispanic consumersHeidi Dickert|June 1, 2006
ArticleA guide to planning qualitative research among Hispanic consumersMartha Rivera|May 1, 2006
ArticleSurvey finds Hispanic ad agencies adapting, changingFelipe Korzenny, Maria Gracia Inglessis|April 1, 2006
ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
ArticleA primer on Hispanic teensMary Baroutakis|June 1, 2005
ArticleA new perspective on Hispanic media planningFelipe Korzenny|June 1, 2005
ArticleRespondents in women’s health study cite doctor/patient disconnectTara Olson, Sherrie Aycock|June 1, 2005
ArticleBy the Numbers: Fielding ethnic market research? The success is the detailsSylvia Nieto-Vidal|June 1, 2005
ArticleFed up with focus groups? Why visual ethnography makes sense as a research techniqueMark Cooper|December 1, 2004
ArticleTrade Talk: Study shows how Latinos' news media habits shape their viewsJoseph Rydholm|June 1, 2004
ArticleDos and don’ts in ethnic marketing and market researchDeborah Alessandro|April 1, 2004