Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Market Segmentation Studies

Total: 107

ArticleTop Segmentation Firms 2020Quirk's Staff|July 9, 2020
ArticleSegmentation: The value of a category-centric approachNeda Iranmanesh|June 22, 2020
ArticleLatent cluster modeling – an intuitive overviewShiv Raman|January 1, 2020
ArticleNo more lonely segmentationsJoe Beier, Luis Molina|November 1, 2019
Article5 steps to take before developing a questionnaireAthena Rodriguez|August 27, 2019
ArticleAdaptive Q-sort: a new approach for prioritizing customer preferencesMichael Garver|March 1, 2018
ArticleTaking our seat at the tableMatt Gaffney|January 1, 2018
ArticleHow to use TURF to find something for everyoneMark Travers|June 1, 2017
ArticleTandem segmentation: Getting your product to sell itselfMichael Lieberman|February 1, 2014
ArticleWhy marketing mix modeling is more than just a ‘black box’January 1, 2014
Article6 essential steps for successful global segmentationChrissie Wells|January 1, 2014
ArticleThink you know segmentation? Think again! A close look at 4 core analysesKevin Gray|December 1, 2013
ArticleThree trending viewpoints in the field of voice-of-the-customerGerry Katz|December 1, 2013
ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleBig data: boon to improving customer experience, bane of researchers?John Goodman, David Beinhacker, Peter North|June 1, 2013