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Showing:Media Research-General

Total: 34

ArticleTrade Talk: Research as crystal ballJoseph Rydholm|May 1, 2000
ArticleChevron tracks long-running corporate advertising programJoseph Rydholm|March 1, 2000
ArticleAcculturation, value orientation and media usage in the U.S. Hispanic marketM. Valdes|April 1, 1997
ArticleUsing research to measure the effectiveness of public relations programsWalter Lindenmann|February 1, 1997