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Showing:Media Research-Television

Total: 40

ArticleIn Case You Missed It... October 2005Quirk's Staff|October 1, 2005
ArticleA new perspective on Hispanic media planningFelipe Korzenny|June 1, 2005
ArticleTrade Talk: I love my DVRJoseph Rydholm|May 1, 2005
ArticleTrade Talk: Study shows how Latinos' news media habits shape their viewsJoseph Rydholm|June 1, 2004
ArticleA heuristic model for pre-testing TV commercialsCharles Young|March 1, 2001
ArticleAdvertising movies during the Super BowlDon Bruzzone, Dan Rosen|March 1, 2001
ArticleChevron tracks long-running corporate advertising programJoseph Rydholm|March 1, 2000
ArticleStudy seeks to determine if a TV viewer's involvement in a program carries over to adsJoseph Rydholm|March 1, 1999
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
ArticleKeep America Beautiful uses one-on-ones to test replacement for long-running TV spotJoseph Rydholm|March 1, 1993