Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Observation Research

Total: 49

ArticleObservational research is a practical alternative to full-scale ethnographyPhil Harriau|December 1, 2004
ArticleTrade Talk: A look at our new look; going ethno in San FranJoseph Rydholm|January 1, 2004
ArticleUse corporate ethnography to understand and reignite your brandGerry Cain|May 1, 2003
ArticleWhy companies should ignore the voice of the customerDouglas Ryan|May 1, 2003
ArticleTrade Talk: Stranded in the soup aisleJoseph Rydholm|February 1, 2003
ArticleMoen designs new showerhead after ethnographic research uncovers host of innovation opportunitiesJoseph Rydholm|June 1, 2002
ArticleQualitatively Speaking: Firsthand experience or secondhand information?Cara Woodland|March 1, 2002
ArticleTo make a product successful, conduct satisfaction research before you introduce itTammy Humm Donelson|October 1, 2000
ArticleWeb-based observational research helps fine-tune e-shopping toolJeffrey Robbins|July 1, 2000
ArticleIn-home research gives Mirro the ingredients for its Allegro cookware lineJoseph Rydholm|January 1, 2000
ArticleSeven rules for observational research: how to watch people do stuffWalt Dickie|December 1, 1997
ArticleUnderstanding Hispanic culture: a case for ethnographic researchRoberta Maso-Fleischman|April 1, 1997
ArticleGetting up close and personal with ethnographic researchCaroline Gibbons Barry|December 1, 1994
ArticleObservational research in a focus group settingAlice Rodgers|December 1, 1993
ArticleResearchers can learn from ethnographySally Ringo|April 1, 1993