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ArticlePaper surveys deliver for Chicago bankJoe Hopper|March 1, 2020
ArticleApplying behavioral models to market research surveysMadhuri Pawar|November 1, 2019
ArticleUnlocking the key emotions at play in the back-to-school shopping experienceJim Tincher|June 1, 2019
ArticleExploring Mexico's LGBTQ communities: A qualitative studyDavid Morse, Susanna Fránek, Gerardo Gallart|June 1, 2019
ArticleBrewery turns to research for label designBrooke Patton|May 21, 2018
ArticleStudy helps travel firm understand the needs of business travelersKarolyn Cooper|April 1, 2018
ArticleHow Columbus McKinnon raises its research gameCara Woodland|April 1, 2018
ArticleHow the Can Manufacturers Institute influenced retailers and increased sales in a declining industryJon DeWitt|October 23, 2017
ArticleCase study: Using EEG and eye-tracking to test sign language in TV adsSili Hacihanefioglu|September 11, 2017
ArticleA case study in sales forecastingGeorge Terhanian, Jia Guo, Matt Powell|August 1, 2017
ArticleHow an art museum used the business concept of “jobs to be done” to segment and expand its audienceMindy Cultra, Ron Halverson|August 1, 2017
ArticleHow TSB Bank used research to develop new products and marketing campaignsTim Brunwin, Kelly McKnight|June 12, 2017
ArticleUsing semiotics to understand consumer responses to advertisingLaura Oswald|June 1, 2017
ArticleHow the YMCA used journey-mapping to boost member retentionJim Tincher|April 1, 2017
ArticleHow Barnes & Noble College is cracking the code on Millennial and Gen Z needsLisa Malat|February 20, 2017