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Showing:Focus Groups

Total: 597

ArticleUsing metaphors in focus groups can help tap consumer creativityCharlotte Rettinger, Ann Brewer|December 1, 1995
ArticleWhat respondents should expect: An open letter to qualitative research participantsH. Fuller|December 1, 1995
ArticleMaking it work for you behind the one-way mirrorThomas Greenbaum|December 1, 1995
ArticleObservations on researching seniorsTerence Haller|December 1, 1995
ArticleIssues in international focus groups, with a special view from JapanWalter Brown|December 1, 1995
ArticleResearchers find videoconferenced focus groups save time, moneyJoseph Rydholm|December 1, 1995
ArticleA focus on food serves as food for thought:Jonathan Brill|December 1, 1995
ArticleRecruiting problems: How much responsibility should moderators shoulder?H. Fuller|December 1, 1995
ArticleWriting effective screenersH. Fuller, Gerard Pampalone|December 1, 1995
ArticleA research adventure in the Caribbean IslandJack Ross|November 1, 1995
ArticleIn defense of on-line focus groupsAmy Yoffie, Marj Anzalone|June 1, 1995
ArticleFocus groups on the Internet: an interesting idea but not a good oneThomas Greenbaum|May 1, 1995
ArticleThe changing face of business-to- business qualitative researchLeslie Harris|April 1, 1995
ArticleRespondent collages help agency develop ads for new PontiacJoseph Rydholm|March 1, 1995
ArticleSpending a little time getting to know respondents can improve your qualitative learningTim Huberty|March 1, 1995