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Showing:Focus Groups

Total: 597

ArticleWith research as a guide, General American Insurance restructures for the futureSally Martin, Susan Spaulding|October 1, 1994
ArticleSetting the tone for effective observationMartha Wilson|June 1, 1994
ArticleResearch with health care providers: An uncommon approach to a common problemMurray Simon|June 1, 1994
ArticleTrade Talk: Book reviews: Market segmentation and other fun topicsJoseph Rydholm|June 1, 1994
ArticleResearch fuels Public Service Co. of Colorado’s development of a customer-driven renewable energy programKeith Baugh, Brian Byrnes, Clive Jones|May 1, 1994
ArticleA process approach to business-to-business researchJohn Moran|April 1, 1994
ArticleUsing focus groups for a simulated trial processStanford Odesky, Richard Kerger|April 1, 1994
ArticleA review of focus groups for advertising agenciesLee Slurzberg, Charlotte Rettinger|March 1, 1994
ArticleDon't let technology take control of focus groupsThomas Greenbaum|February 1, 1994
ArticleStory analysis in qualitative researchLois Steinberg|December 1, 1993
ArticleFaster is better when writing qualitative reportsReyn Kinzey|December 1, 1993
ArticleIndividual versus group interviews: is there a 'group difference'?Judith Robinson|December 1, 1993
ArticleObservational research in a focus group settingAlice Rodgers|December 1, 1993
ArticleFrom moderators to consultantsPierre Belisle|December 1, 1993
ArticleModerators know best: designing a focus group facilityHarold Meier|December 1, 1993