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Showing:Advertising Research

Total: 586

ArticleModeling advertising? First, find out if it is good, average or badDon Bruzzone|March 1, 2003
ArticleTrade Talk: ROI at the ARFJoseph Rydholm|May 1, 2002
ArticleCan you test print ads on the Internet?Charles Young|March 1, 2002
ArticleTrade Talk: With ads, is timing everything?Joseph Rydholm|March 1, 2002
ArticleMeasuring pass-along readershipChris Van Derveer, Ron Bass|March 1, 2002
ArticlePart I: Who's who in ad copytesting: An overview of the major playersTim Huberty|March 1, 2002
ArticleTesting ads using skin conductance response measurementsJack Shimell|March 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
ArticleBringing account planning to direct-to-consumer pharmaceutical advertisingRobert Morais|June 1, 2001
ArticleHow one research firm adapted to the InternetHarold Spielman, Art Klein|March 1, 2001
ArticleA heuristic model for pre-testing TV commercialsCharles Young|March 1, 2001
ArticleAdvertising movies during the Super BowlDon Bruzzone, Dan Rosen|March 1, 2001
ArticleTrack the effects of advertising better, faster, and cheaper onlineDon Bruzzone, Paul Shellenberg|July 1, 2000
ArticleAdvertising: today's sale or brand-building for tomorrow?Margaret Blair|May 1, 2000
ArticleThe 10 commandments of advertising tracking studiesTim Huberty|March 1, 2000