Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Online Research

Total: 569

ArticleDifferences in the evaluation of B2B and B2C Web sitesBill MacElroy|April 1, 2001
ArticleHow one research firm adapted to the InternetHarold Spielman, Art Klein|March 1, 2001
ArticleCreating loyalty on the WebRobert Passikoff|February 1, 2001
ArticleBest practices for online survey researchScott Dimetrosky, Sami Khawaja, Phil Degens|January 1, 2001
ArticleOnline qualitative research task force: report of findingsCasey Sweet, Jeff Walkowski|December 1, 2000
ArticleInternational growth of Web survey activityBill MacElroy|November 1, 2000
ArticleOnline focus groups now viable for international researchTrenton Haack|November 1, 2000
ArticleOnline satisfaction system helps e-commerce firm track customer contact processRajesh Nakhwa|October 1, 2000
ArticleUsing research to improve Web marketingScott Young|July 1, 2000
ArticleVariables influencing dropout rates in Web-based surveysBill MacElroy|July 1, 2000
ArticleAAPOR conference focuses on Web researchJeffrey Totten|July 1, 2000
ArticleThe Internet, the new economy and the need for continuous market intelligenceChris Grecco|July 1, 2000
ArticleTrack the effects of advertising better, faster, and cheaper onlineDon Bruzzone, Paul Shellenberg|July 1, 2000
ArticleStudy seeks link between site satisfaction and revenuesJohn Burshek|July 1, 2000
ArticleE-interviewers add human touch to Web-based researchSteve Wygant, Karl Feld|July 1, 2000