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Showing:Advertising Research

Total: 586

ArticleCan we really measure creativity?Jonathan Asher|March 1, 1998
ArticlePredicting the sales effectiveness of advertisingReginald Collier|March 1, 1998
ArticleConsumers tell Maryland Lottery what it really means to hit the jackpotQuirk's Staff|March 1, 1998
ArticleHow super are supermodels as advertising spokeswomen?Melvin Prince|March 1, 1998
ArticleResearch leads Nebraska health network to focus on speed of service in its adsJoseph Rydholm|March 1, 1998
ArticleResearch uncovers Hispanic advertising impactFelipe Korzenny, Rebecca Abravanel, Adrien Lanusse|April 1, 1997
ArticleQualitative advertising communication checks: 10 rules to guarantee great creative choicesPamela Rogers|March 1, 1997
ArticleAgency uses a little R&R (research & relaxation) to develop ads for RV groupJoseph Rydholm|March 1, 1997
ArticleRealize the potential of your advertising with tracking researchJerry Thomas|March 1, 1997
ArticleEye tracking helps Saab fine-tune print adsJoseph Rydholm|March 1, 1997
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996
ArticleBringing researchers and ad agency folks togetherDenise Yohn|June 1, 1996
ArticleHow researchers can be effective partners in the advertising development processThomas Dupont|March 1, 1996
ArticleWhen it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groupsJoseph Rydholm|March 1, 1996
ArticleThe new communications criteria in advertising researchChristiaan De Brauw|March 1, 1996