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Showing:Online Research

Total: 569

ArticleInternet focus groups are not focus groups - so don't call them thatThomas Greenbaum|July 1, 1998
ArticleTechnology firm conducts worldwide satisfaction research survey via e-mail, InternetJim Slevin|October 1, 1997
ArticleWomen offer tips to make Internet commerce more appealingAmy Yoffie|June 1, 1997
ArticleUsing the Internet for quantitative survey researchJames Watt|June 1, 1997
ArticleInternet surveys: Does WWW stand for 'Why waste the work?'Bill Eaton|June 1, 1997
ArticleInternet research: still a few hurdles to clearSharon Weissbach|June 1, 1997
ArticleOnline research is logical choice for Yahoo!’s audience analysis projectRichard Kottler|June 1, 1997
ArticleOn-line focus groups: four approaches that workPaul Jacobson|June 1, 1997
ArticleUser interface testing becomes accessible and cost-effectiveCheo Massion|February 1, 1997
ArticleWhy marketers should care about reaching women onlineAmy Yoffie|January 1, 1997
ArticleTeens respond well to online research on gamesCarla Sarett|December 1, 1996
ArticleThe Internet: A new opportunity for marketing research firmsRavi Iyer|May 1, 1996
ArticleIn defense of on-line focus groupsAmy Yoffie, Marj Anzalone|June 1, 1995
ArticleFocus groups on the Internet: an interesting idea but not a good oneThomas Greenbaum|May 1, 1995