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Showing:Concept Development

Total: 51

ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|March 1, 2003
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|February 1, 2003
ArticleTesting product innovations: a case historyBen Luden|January 1, 1997
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleGTE tracks business customer approval with BCGSJoseph Rydholm|February 1, 1989