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Showing:Concept Testing

Total: 73

ArticleEthnography tracks the migration of technology into the American kitchenMaren Elwood|May 1, 2010
ArticleHow hybrid research allowed eBay users to give feedback on the feedback systemPeter Mackey, Mike Katz|April 1, 2010
ArticleOvercome these common hazards to seize their potentialEllen Cabacungan|December 1, 2009
ArticleLaddering showed Infiniti how drivers viewed its Around View Monitor technologyMatt Schroder|October 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleAdd some strategy to your concept evaluation processKevin Dona|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleMake sure your product innovations serve consumer interests, not corporate onesBarb Gasper|January 1, 2009
ArticleBy the Numbers: Marketing research sample quality - selecting one from manyStephen Hellebusch|January 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleA look at four important methodological questions for online researchSusan Frede|November 1, 2008
ArticleConcept development, Survivor-styleMartha Guidry|August 1, 2008
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleHow one company found ways to innovate in the midst of reorganizationCara Woodland, Katie Steffy, Andrea Birkett|May 1, 2006