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Showing:Market Segmentation Studies

Total: 107

ArticleActivating segmentation through storytellingRajit Chakravarty, Lisa Gudding|May 1, 2013
ArticleMining social media to boost segmentationGregory Yankelovich|May 1, 2013
ArticleWhat physician research can teach us about prioritizing people, not productsSoumya Roy, Kathryn Gallant|October 1, 2012
ArticleIs emotional response the important missing variable in customer experience measurement?Jon Morris, Cathy Gwynn|October 1, 2012
ArticleBehavior over attitude: A path to more actionable segmentationAlisa Hamilton, Ryan Kocher|August 1, 2012
ArticleProduct configuration: a research technique for the timesRajan Sambandam|February 1, 2012
ArticleA revised paradigm for Hispanic acculturationBrett Simpson, Miguel Martinez-Baco|February 1, 2012
ArticleData Use: Trying to bring the numbers aliveJyanping Rung, Benjamin Woll, Carl Edstrom|February 1, 2012
ArticleQualitative sample size and issue discovery powerDavid Burns|December 1, 2011
ArticleSeeking the right blend: Part II: What happens when you mix panel respondents and social network respondents?Steven Gittelman, Adam Portner|December 1, 2011
ArticleSeeking the right blend: Part I: What happens when you mix panel respondents and social network respondents?Steven Gittelman, Adam Portner|November 1, 2011
ArticleData Use: Adaptive choice is a good choiceMichael Garver|July 1, 2011
ArticleCreate a v-curve to energize products in mature industriesJames Rohde|June 1, 2011
ArticleTake the pulse of your consumer base without taking the pulse of every consumerAndrew Wilson|April 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010