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Showing:Product Positioning Studies

Total: 95

ArticleBy the Numbers: Behavioral science and the future of businessAaron Reid|June 1, 2012
ArticleThe right message for the right category: Using social influence at the shelfValla Roth|May 1, 2012
ArticleTips for effective community engagementNiels Schillewaert, Tom De Ruyck|April 1, 2012
ArticleMake a splash! A quick look at the waves of market innovationRalph Blessing|March 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleProduct configuration: a research technique for the timesRajan Sambandam|February 1, 2012
ArticleGet hyper-creative with your new product researchJerry Thomas|October 1, 2011
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleTaking a qual-quant approach to design researchBarbara Rugen|June 1, 2011
ArticleWinning at retail with virtual shopping researchValla Roth|June 1, 2011
ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011
ArticleMoms and their (mis)perceptions of processed foodsBarbara Katz|April 1, 2011
ArticleWhat marketing research can gain from behavioral economicsBill Pendry|April 1, 2011
ArticleThe synergistic effects of product characteristics and promotional mixMichael Latta|March 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011