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Total: 897

ArticleUsing online ethnography to explore the digital camera marketSteve August|July 1, 2004
ArticleData Use: A short history of conjoint analysisBryan Orme|July 1, 2004
ArticleBy the Numbers: Let's test everything for statistical significanceStephen Hellebusch|May 1, 2004
ArticleThe confluence of data mining and market research for smarter CRMKenneth Elliott, Richard Scionti, Mike Page|May 1, 2004
ArticleTake a look at your customers individuallyElizabeth Kyzr-Sheeley|March 1, 2004
ArticleBy the Numbers: To double-code or single-code verbatim survey responses?Stephen Hellebusch|December 1, 2003
ArticleTrade Talk: Two new books on mind-mining; plus a look at BoomersJoseph Rydholm|November 1, 2003
ArticleData mining and usage for corporate profitElizabeth Bergman|October 1, 2003
ArticleBy the Numbers: Stop wasting money! Don't use surveys to get answers you may already have in-houseJohn Goodman, David Beinhacker|October 1, 2003
ArticleData Use: Exploring and mining: getting the most out of your dataTiffany Perkins-Munn, Demitry Estrin|October 1, 2003
ArticleSoftware Review: Microtab - Data editing and cleaning workhorse gets an updateTim Macer|October 1, 2003
ArticleData Use: Segmentation models and the overfitting problemKent Leahy|July 1, 2003
ArticleSoftware Review: WebSurveyor and Surveywriter - A look at two choices in the crowded Web-based survey design fieldTim Macer|July 1, 2003
ArticleData Use: Using discrete choice models to measure brand equityMichael Lieberman|April 1, 2003
ArticleData Use: A tale of two talliesPaul Zaff|March 1, 2003