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Showing:Advertising Impression Studies

Total: 108

ArticleIn Case You Missed It... October 2009Quirk's Staff|October 1, 2009
ArticleWhat can measuring brain waves tell us about an ad’s effectiveness?Charles Young, Stephen Sands|August 1, 2009
ArticleQualitatively Speaking: A moderator's guide to working with the creative departmentMichael Carlon|July 1, 2009
ArticleMarketers need a special approach when targeting Latino youthAngelina Villarreal|June 1, 2009
ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticlePrinciples for interpreting eye-tracking dataMike Bartels|January 1, 2009
ArticleAnalyzing the role that car brochures play in the auto sales processCharles Young|October 1, 2008
ArticleSeven insights from holistic campaign testingFrank Findley|April 1, 2008
ArticleBreaking down the barriers to effective advertisingJerry Thomas|April 1, 2007
ArticleThe four types of brand memoriesCharles Young|April 1, 2007
ArticleResearch lays foundation for hospital’s non-traditional ad campaignRobin Segbers|June 1, 2006