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Total: 167

ArticleWhy brands should display positive and negative consumer reviewsPrelini Udayan-Chiechi|October 26, 2016
ArticleWhat brands can learn from emotional measurement in political researchRyan Baum|October 10, 2016
ArticleHow to address the unique issues of line-extension advertisingJeri Smith|August 1, 2016
ArticleInnovation in brand tracking: Q&A with Clorox’s Suzanne HenricksenEmily C. Koenig|July 1, 2016
ArticleTop 10 most intimate brands: Study highlights how emotions impact brand relationshipsRina Plapler|April 1, 2016
ArticleBy the Numbers: Is your brand moving in the right direction?Joe Abruzzo|March 1, 2016
ArticleOld-school survey research in a big data-obsessed worldEric Whipkey|March 1, 2016
ArticleStrategies for marketing to cosmopolitan consumersMelvin Prince|February 1, 2016
ArticleConnect with younger consumers using inclusive niche marketingEd Jessup|January 1, 2016
ArticleQueue Bits: Money tops list of major causes of stress internationallyQuirk's Staff|January 1, 2016
ArticleLeveraging current (or routine) data to better inform the brandMichael Heasley|December 1, 2015
ArticleBy the Numbers: The impact of gamifying survey questionnaires to increase spontaneous awarenessPete Cape|November 1, 2015
ArticleIn Case You Missed It... October 2015Quirk's Staff|October 1, 2015
ArticleQueue Bits: Social media influencing online clothing purchasesQuirk's Staff|October 1, 2015
ArticleKeep ‘em talking: Nurturing brand word-of-mouth in the workplaceShelly Sekki, Brad Fay|August 1, 2015