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Showing:Brand Positioning Studies

Total: 306

ArticleThe future is mixed methodologiesGlenn Staada|January 1, 2022
ArticleBusting sustainability myths with Colgate-PalmoliveSandra Panić|January 1, 2022
Article10 Top Brand/Image Research CompaniesQuirk's Staff|January 1, 2022
ArticleThe sustainability paradox: U.S. consumers want brands to drive changeJoeri Van den Bergh|December 13, 2021
Article3 lessons on innovation from Dollar Shave ClubAhmet Abaci, Angus Robertson, Beth Somplatsky-Martori|November 29, 2021
Article5 ways to conduct an online pricing surveyRasto Ivanic|November 22, 2021
ArticleCase studies in merging design thinking and insights communitiesScott Lee, Marcus Lui|October 1, 2021
ArticleConversational insights: Consumer empathy is a C-level concernJim Longo|August 23, 2021
ArticlePredicting consumer behavior when it’s hard to predict anythingMary Mathes|August 23, 2021
ArticleTechnology and the shopper journey: The influence of augmented realityDevora Rogers|July 26, 2021
ArticleConsumer loyalty and shopper behaviors post-COVIDJola Burnett|July 12, 2021
ArticleBrand loyalty and customer retention: The fundamental issuesKevin Gray, Koen Pauwels|July 12, 2021
ArticleHello, rebrand. Is it too little too late for Victoria's Secret?Brenda Martinez|July 9, 2021
ArticleHow to use market intelligence to create an experience brand strategyPaul Miser|July 1, 2021
ArticleWalking the talk: Why values alignment matters to connect with Gen ZAdriana Waterston|June 16, 2021