Brand/image research firms

What comes to consumers’ minds when they think of your brand? Developing a positive – and accurate – brand image can ensure repeat customers and attract new ones, while a negative or misleading image can undermine your business.

The following companies understand the importance of brand and image research and specialize in helping clients from consumer to B2B conduct the research necessary to navigate their market and develop a winning brand strategy. From quantitative to qualitative, the following companies offer an array of innovative products and services, whether your research needs require DIY solutions or full-service assistance.

Decision Analyst logo

Decision Analyst

Founded 1978 | 150 employees
Jerry W. Thomas, President and CEO

Decision Analyst offers an array of services to help clients develop and sustain winning brands. The firm melds in-depth qualitative investigations, strategic survey research, advanced analytics, mathematical modeling and simulation to solve complex marketing problems. Decision Analyst specializes in strategy research, branding optimization, new product development, new product concept testing and volumetric forecasting, virtual shelf sets and package testing, brand name research, pricing studies, in-home product testing and advertising research. The firm focuses on consumer packaged goods, pharmaceuticals, medical devices, online retailing and traditional retail, technology, food service and restaurants, financial services and the automotive industry.

Phone 1-817-640-6166

Discuss.io logo


Founded 2012 | 57 employees
Simon Glass, CEO

Discuss.io is helping the world’s largest companies turn experiences into insights. As the go-to purpose-built qualitative research platform, CX, UX and insights teams, enterprise-level brands and agencies trust Discuss.io to enable deep, purposeful connections with their key audiences and to securely capture and share insights across their organizations in real time. By giving voice to people’s experiences to drive insights and outcomes, Discuss.io is helping to transform the brand and customer relationship and usher in the new area of customer intelligence. Our award-winning technology has enabled hundreds of enterprise-level brands and their partners around the world including Unilever, Target, Ipsos and Mastercard, to deliver a new approach for the market research industry. For more information, visit www.discuss.io.

Phone 1-866-557-6716

Fieldwork logo


Founded 1980 | 250+ employees
Steve Raebel, President

Fieldwork has been a qualitative research partner for over 40 years. We recruit business, medical and consumer respondents according to client specifications and host in-person, remote and hybrid research sessions where clients uncover insights for brand and business impact. Our experienced recruiting professionals take pride in providing the highest-quality respondents. Over the years we have developed special techniques to reach audiences beyond our database. We do not believe in a one-size-fits-all approach to recruitment. Whether in our 15 state-of-the-art facilities or online, we match the desired experience to the study requirements. Focus on the research. We’ll do the rest. 

Phone 1-800-863-4353

InsightsNow logo


Founded in 2003 | 35+ employees
Dr. David Lundahl, CEO and Founder

InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier, happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for discovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed to and success in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.

Phone 1-541-757-1404

Ironwood Insights Group LLC logo

Ironwood Insights Group LLC

Founded 2017 | 300 employees
Brian Cash, VP Research Services

Ironwood Insights Group provides consultation and execution across the research services spectrum: design, data collection and analysis. We champion a simple principle: High-quality data + insightful consultation = actionable, durable business outcomes. Our approach to brand health is grounded in action and focused on navigating the upsides and downsides that brands face in a dynamic marketplace. We start by understanding the impact of key emotional and functional attributes on brand preference and then identify the salient opportunities to maximize brand potential and minimize risk. Relationships between these key attributes are then isolated to identify the best pathways to improving brand performance. And because brands do not exist in a vacuum, we pinpoint opportunities to differentiate, versus key competitors, on the attributes that matter – today and tomorrow. Contact us to learn how we can help you find the “Insights that provide clarity and drive action.”

E-mail info@ironwoodinsights.com
Phone 1-602-661-0807 ext. 2110

Murray Hill National logo

Murray Hill National

Founded 2013 | 35 employees
Susan Owens, COO

Susan Owens, COOClients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all of our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your national recruiting experts!

E-mail susan@murrayhillnational.com
Phone 1-972-707-7645

OvationMR logo


Founded 2017 
Jim Whaley, CEO

Fast, Reliable Answers for Insightful Decisions®. Significantly improve your online research success with dependable survey data from B2B and consumer audiences. Our mission: Expand opportunities for researchers to do the work you believe in and can stand behind, for your company, your community and your cause. OvationMR services cover sampling, programming and hosting, translations and design and analysis for brand tracking studies, market segmentations, conjoint analysis, awareness and usage studies, customer experience, concept testing and political polling. Our clients include research practitioners, consultants, governments, NGOs and global brands. We offer survey audience sampling and supporting research services globally. Contact us today at: info@ovationmr.com.

Phone 1-212-653-8750

Provoke Insights logo

Provoke Insights

Founded 2014 | 8 employees
Carly Fink, President

Provoke Insights is a full-service global market research and brand strategy firm. Founded on the premise that research should better align with marketers’ needs, Provoke Insights empowers brands with the insights they need to navigate the cluttered marketing space and improve ROI. We do not conduct research for the sake of research; we create strategic plans tailored to versatile brand needs. As a team of market research experts and brand strategists, we ensure that questions are deeply explored and insights are cultivated and capitalized. Our agency works with a diverse range of clients, from start-ups to Fortune 500 companies. Current, creative and agile — we enjoy creating impactful solutions that deliver value for today and the future.

Phone 1-212-653-8819

Toluna logo


Founded 2000 | 1,400 employees
Frédéric-Charles Petit, CEO

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now. Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow. Looking to assess brand health? Toluna’s unique, automated brand health framework can help you understand your brand’s performance – now and into the future – by providing critical qualitative and quantitative metrics to guide the steps you need to realize your full potential.

Phone 1-203-834-8585

TRC Market Research

Founded 1987 | 50 employees
Rich Raquet, President

TRC is a market research and analytics firm. We specialize in brand equity research, measuring brand value to help find optimal pricing structures to maximize revenue. At TRC, we bring senior-level attention to every project and take pride in our reputation for providing our clients with consistent high-quality insights. We have long-term collaborative relationships with our clients and deliver fresh perspectives including those of our many academic partners. Our clients range from Fortune 500 companies to medium-sized businesses poised to grow. Our expertise reaches industries such as health care, fintech, banking, pharma, medical devices, insurance, consumer packaged goods, business-to-business and technology.

Phone 1-800-275-2827