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Showing:Concept Research

Total: 71

ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleTips on testing branding concepts, product names, slogans and ad copyJames Murphy|May 1, 2008
ArticleUsing role play and guided imagery for concept generationMark Shekoyan|December 1, 2007
ArticleHow one company found ways to innovate in the midst of reorganizationCara Woodland, Katie Steffy, Andrea Birkett|May 1, 2006
ArticleLoosening the wheels of innovationCara Woodland, Lauren Bierbaum|March 1, 2006
ArticleUser input shapes innovative office furniture systemJoseph Rydholm|March 1, 2004
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|March 1, 2003
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|February 1, 2003
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
ArticleReader survey helps new magazine keep up with changes in the recording industryJoseph Rydholm|May 1, 1990
ArticleGTE tracks business customer approval with BCGSJoseph Rydholm|February 1, 1989