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Showing:Concept Testing

Total: 73

ArticleLoosening the wheels of innovationCara Woodland, Lauren Bierbaum|March 1, 2006
ArticleUser input shapes innovative office furniture systemJoseph Rydholm|March 1, 2004
ArticleTrade Talk: Success by designJoseph Rydholm|February 1, 2004
ArticleSuggestions on refocusing innovationCara Woodland, Robert Morais, Arnold Spector|December 1, 2003
ArticleAlternative qualitative approaches in new product researchLarry Zaback|June 1, 2003
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|March 1, 2003
ArticleBlueprints to successful concept developmentCamille Nicita, Christi Walters|February 1, 2003
ArticleTesting product innovations: a case historyBen Luden|January 1, 1997
ArticleResearch with drug store shoppers shapes advertising for Standard DrugQuirk's Staff|March 1, 1992
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
ArticleResearch guides Holiday Corp.'s creation of a lodging chain for business travelersJoseph Rydholm|February 1, 1990
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989
ArticleGTE tracks business customer approval with BCGSJoseph Rydholm|February 1, 1989