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Showing:Data Use

Total: 226

ArticleData Use: A look inside the choice-modeling toolboxMichael Lieberman|February 1, 2013
ArticleData Use: Combining attitudinal data and behavioral data for meaningful analysisAbigail Lefkowitz|October 1, 2012
ArticleData Use: Trying to bring the numbers aliveJyanping Rung, Benjamin Woll, Carl Edstrom|February 1, 2012
ArticleData Use: Significant differencesDoug Berdie|January 1, 2012
ArticleData Use: Reconciling Hispanic product evaluation ratingsJeffry Savitz|December 1, 2011
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleData Use: A systematic method for checking online questionnairesJerry Arbittier|October 1, 2011
ArticleData Use: A new approach for profiling brands and analyzing competitive informationTed D'Amico|August 1, 2011
ArticleData Use: Adaptive choice is a good choiceMichael Garver|July 1, 2011
ArticleData Use: Best practices for well-differentiated questionnaire dataVince Raimondi|May 1, 2011
ArticleData Use: Statistical significance revisitedTerry Grapentine|April 1, 2011
ArticleData Use: How not to write a survey in the 21st centuryPaul McCullough|March 1, 2011
ArticleData Use: Culture-based scale response bias among HispanicsJim Starks|February 1, 2011
ArticleData Use: Are global scales as easy as 1-2-3 or A-B-C?Kristin Cavallaro|January 1, 2011
ArticleData Use: Arbitrary incoherence, or, a failure to replicateStephen Hellebusch|December 1, 2010